Transformation – The Before and After Grid
Table of Contents

Table of Contents The one who pays the most within a given market gets the customer. What marketing isn’t That…
Table of Contents But first, understand people buy to solve a problem Now, what does this have to do with…
Table of Contents Why creating a niche is a challenge First is the fear of turning customers away Second fear:…
Table of Contents What is bounce rate and what is a good one. So now, how do you reduce bounce…
Table of Contents What do I mean by “niche” vs. “broad” marketing? Phase One: Problem Awareness Phase Two: Solution Awareness…