Issue #58 Boom
Welcome back! I hope you had a great holiday weekend with friends, grilled food, and firework smoke wafting through your…
Performance Evaluation – Here’s How to Unlock Exceptional Performance
It can be a pain in the neck, but the performance evaluation process is critical to clear communication and enhancing…
What are SMART Targets and how to Use them
In business, we often talk about setting goals and achieving them. What many people don’t realize is that there is…
Customer Acquisition Cost: What It Is and How to Calculate It
What is Customer Acquisition cost: It is a metric used by businesses to measure how much money they are spending…
How to Withdraw Money from Your business for Personal Use the Right way
You should withdraw money from your business – that is what you are in business for… there are just a few rules you need to follow.
Issue #57 How you are making buying hard.
Is your offer as confusing as a shoe store? Why is it that buying black shoes, requires considering dozens (hundreds)…
What Is an Irresistible Value Statement?
First off, let’s talk about what an irresistible value statement isn’t: It’s not a tagline or a slogan, like “the…
What Is A Unique Selling Proposition?
If you’re like most entrepreneurs, you’ve heard of USP (Unique Selling Proposition) but aren’t sure what it is. The USP…
Issue #56 How to upsell without being annoying
I confess. I don’t like upselling. I’ve always thought of it as nickel and diming. But then two things happened…
How Prescriptive Selling Explodes Purchase Ease 86%
We recently worked with a doctor. She helps patients with testosterone deficiency and has new, innovative techniques. Her approach makes…