Performance Evaluation – Here’s How to Unlock Exceptional Performance
It can be a pain in the neck, but the performance evaluation process is critical to clear communication and enhancing…
What are SMART Targets and how to Use them
In business, we often talk about setting goals and achieving them. What many people don’t realize is that there is…
Customer Acquisition Cost: What It Is and How to Calculate It
What is Customer Acquisition cost: It is a metric used by businesses to measure how much money they are spending…
How to Withdraw Money from Your business for Personal Use the Right way
You should withdraw money from your business – that is what you are in business for… there are just a few rules you need to follow.
What Is an Irresistible Value Statement?
First off, let’s talk about what an irresistible value statement isn’t: It’s not a tagline or a slogan, like “the…
What Is A Unique Selling Proposition?
If you’re like most entrepreneurs, you’ve heard of USP (Unique Selling Proposition) but aren’t sure what it is. The USP…
How Prescriptive Selling Explodes Purchase Ease 86%
We recently worked with a doctor. She helps patients with testosterone deficiency and has new, innovative techniques. Her approach makes…
What is Customer Lifetime Value (CLV or LTV) And Why you Care
Most companies, as in 99% of them, do not know who their most valuable customers are. In my experience, it…
The 1 Important Truth That Will Elevate Your Business Marketing Strategy
Have you ever wondered when to market to a broad audience versus when you should market to a narrow or…
7 Ways to Get Digital Marketing Right
Marketing is an investment that drives sales and increases revenue. Or it should be. It often becomes an expense, and…