Blog
5 Simple MSP Marketing Ideas to Implement Now
The truth about MSP marketing; 6 essential strategies
What is a Killer app
MSP Digital Marketing Blueprint
If your MSP earns less than $2,227,000 in revenue a year, then you should not be looking at this page;…
Issue #82 When AI doesn’t matter
Issue #81 It’s that time of year
MSP Digital Marketing Blueprint
If your MSP earns less than $2,227,000 in revenue a year, then you should not be looking at this page;…

Unlocking the Power of the 250×250 Strategy: Building Strong Connections for Business Growth
Communicating is one of the most powerful marketing strategies we’ve found. The problem is that people tend to think that…

What is the Dream 100 Strategy for MSPs
The Dream 100 strategy for MSPs is our interpretation of the Dream 100 strategy popularized by Chet Holmes. It is…

What is Agnostic? It’s where MSPs Go to die
What is agnostic? What does it mean? This term gets bandied about quite a bit, and more than once, I…

A Berliner architect’s guide to building a successful MSP
Hinrich Baller was a successful architect in Berlin. I say “was,” not because he’s dead (he’s very much alive) but…

The MSP Sales strategy that is 86% more effective
I once worked with a doctor. She helped patients with testosterone deficiency and had new, innovative techniques. Her approach made…

How Managing Average Customer Spend (Value) increases your bottom line
Average customer spend, what we call average customer value or ACV – is a critical metric because increasing ACV is…

Guide to the MSP Business Model – How MSPs Make Money
The MSP Business model is an evolution of the antiquated Break-fix model – break-fix is not scalable, the incentives are…

Entrepreneur Mindset for MSPs
Through years of reviewing pitches to angel investors, conducting due diligence, and building I have seen how some people are…

Maximizing MSP Growth: Best Practices and Strategies
Demand for Managed Service Providers (MSPs) continues to grow. Almost every MSP we’ve talked to in our research stresses the…

7-Part MSP Business Plan Template – from tech to CEO.
Do you find running an MSP stressful? Do you wish you had more time? Do you wish your business operated…

Five Golden Rules of Sticky Communication and Messaging that Doesn’t Suck
The other day I was hit smack in the face with a copywriting mistake that I could have easily made….

6 ways To Improve your MSP Marketing
There are three fundamentals to Effective MSP marketing. First, you define your avatar (and not be agnostic). Second, you must…

Letting Go of the Banana: How Entrepreneurs Can Delegate Effectively (Delegation Matrix)
To introduce the delegation matrix, I’d like to start at the most logical place possible. Monkeys. See, the way to…

Agnostic is where MSPs go to die.
I want to tell you the story of two VoIP providers. VoIP providers are not MSPs, but this is a…

3 inescapable fears that keep Businesses small, unfocused, and Poor
You cannot grow your business without a niche or, in marketing-speak, an avatar, ideal client, persona, or any one of…

Monthly Recurring Revenue (MRR) Must be the lifeblood of Your MSP
MRR is one of the defining factors of an MSP versus break-fix. MRR stands for “Monthly Recurring Revenue,” (AKA the…

The Horizons Planning Model
Over the past year, we noticed a few things. So we decided to dump the calendar method – we think…

MSP Quarterly Business Reviews (QBRs); Do An SBR instead
The MSP Quarterly Business Review is the MSP’s most powerful sales tool, yet 95 times out of a hundred, MSPs…

The 4 phases of business growth – an MSP Business Building Journey
Building a business is a journey with distinct phases of business growth or (phases of company growth). You can also…

Why Small Businesses Fail (And 5 Steps to Thrive Instead)
The reason small businesses fail is best exemplified by a networking call I was on the other day. Someone on…

North star vision template & why you care enough to fill it out
The North Star is a symbol of direction and a tool for navigation. It has been for centuries. It is…

What is a Business – the 7 Elements of a Successful MSP
What is a business is one of those critical questions that every MSP owner should ask but too often doesn’t…

7 Essential Entrepreneurial Mindset Shifts
Cultivating an entrepreneurial mindset is essential because Business ownership goes against your natural fight-or-flight instincts. When you define your objectives…

Why a service is actually a product (or at least why it should be)
The core of building a business machine is doing the same thing repeatedly. You are a person, you get good…

What is a Standard Operating Procedure (SOP builder)
A standard operating procedure is a straightforward concept: it is the process you use to deliver transformation. you create whatever…

Performance Evaluation – Here’s How to Unlock Exceptional Performance
It can be a pain in the neck, but the performance evaluation process is critical to clear communication and enhancing…

What are SMART Targets and how to Use them
In business, we often talk about setting goals and achieving them. What many people don’t realize is that there is…

What Is an Irresistible Value Statement?
First off, let’s talk about what an irresistible value statement isn’t: It’s not a tagline or a slogan, like “the…

What Is A Unique Selling Proposition?
If you’re like most MSP owners, you’ve heard of USP (Unique Selling Proposition) but aren’t sure what it is. The…

The 3 Parts to a prosperity Plan that Aligns Your Business to Your Goals
A prosperity plan is an outline of your priorities that helps you ensure that you build your business for yourself….

The 1 Important Truth That Will Elevate Your Business Marketing Strategy
Have you ever wondered when to market to a broad audience versus when you should market to a narrow or…

7 Ways to Get Digital Marketing Right
Marketing is an investment that drives sales and increases revenue. Or it should be. It often becomes an expense, and…

Overcome Business Challenges a 4 step structured Tool
ll businesses, at some point, come up against challenges that keep them from progressing. Something always breaks, and the process…

Three elements to creating business out of busyness
We often visit companies to review their operations and diagnose why things are not going as well as the business…

How to Set Your Prices the 3 Crucial Factors
Running a successful business machine requires you set your prices. Price is one of the essential elements of any business….

The MSP organization structure For Growth and Properity
Designing your MSP organization structure is crucial to professionalizing your work. It is an essential step of building a machine…

How to write a job description
What do you think of when you hear the words job description? For me, it is a bureaucrat with a…

The Key management roles in a Company
One of the most often neglected steps in building a business is designing the organization and identifying the key management…

How to start and run a business – build a business machine
MSP ownership isn’t easy. But does it have to be so hard? So-called “hustle culture,” common these days, tells us…

Cold calling is dead – what’s the best way to find clients and grow a business?
I talked to Edward Jones about becoming a financial advisor at one point in my career. We talked about their…

Yes, if clients don’t give you information, it is your problem.
Has this ever happened to you? You have a client, and you rely on them to get your work done….

How defining your niche positioning helps you grow to new niches – The had-sod-u-sos-has rule
Defining a niche is critical to building a business. You absolutely positively cannot market your business without defining your avatar….

Should I use paid ads or organic social media (and traffic).
The question around paid versus organic comes up a lot in terms of paid versus organic social media and paid…

Why is my website getting so much traffic but no sales.
Website traffic may feel like a problem solved. Google Analytics go in the right direction; people are finding you in…

How to hire a virtual assistant
In this post, I talk about how to hire a virtual assistant (how to hire a VA) to get unstuck…


What to Look for in a CRM
You have to follow up with people at least 5 times before they will remember your name. Before they buy…

How to Use Technology to Scale Your Business (Not Make More Work)
I have never had to deal with title searches, but I understand from everyone involved that it can be a…

The one change everyone needed – a question of perception
The one change everyone needed – a question of perception I had an interesting evening a while back with Marshal…

What Is the Value Journey and Why You Care
The Customer Value Journey is key to marketing that works for you and grows your business rather than wastes your…

5 Star Meeting Agenda
How many times have you been a part of a meeting that the only thing engaged in the room was…

Why Delegation Matters
I once worked with an MSP owner who boasted that he started his workday at 4 AM and didn’t stop…

5 Roles of a Leader
We’ve had individuals ask us about the difference between leadership and management, which made us think about the subject more…

How to identify what actually matters to your business
Find Focus in your business and for your team through defining your Queen Bee Resource.



Effective Management Requires Powerful Leadership
Having worked with hundreds of executives in more than 30 countries, I have learned that there is no lack of management, but there is a dearth of good leadership. This is an especially prevalent issue for small businesses; The reason small businesses stay small is not a lack of management; it is a lack of leadership.

The Secrets to Email Marketing that Works
Believe it or not, email marketing is not dead. Email marketing is a tool that smart marketers use since it…

What type of webpage do I need, when?
In the world of marketing, a website exists to interact with prospects. The website should educate, engage and help your…

7 Steps to Attract Customers to Your Business
All MSP owners at some point face the challenge of attracting new customers. So here are seven steps to get you started. 1. Define your perfect customer. When you define your perfect customer (what we call your character or your avatar) you can start marketing to and engaging with them.

The Power of Niche
Pricing is hard, well, sort of. Economists will tell you that the price depends on the balance of supply and depend. If there is more…

4 actions to take to improve your bounce rate
Bounce rate measures how quickly people leave your website. It matters for Google because they rank pages with a lower…

Lead Better Meetings
How many meetings do you look forward to? It’s ok; you can tell the truth. How many times have you been a part of a meeting that the only thing engaged in the room was the clock? Here is a blueprint for making the most of your time and giving your team the best path to success. It’s the 5-Star Meeting Agenda.
What is a brand story (and why you care)
A brand story is a story you tell about your customers that shows how they transform as a result of…

How to use Oxytocin to Attract More Customers
Connection is a physical thing and Oxytocin drives that connection. That feeling of empathy, caring and interest, that connection that…

What is a mission statement in business?
Here is one truth about Vision and mission statements: everybody seems confused. If you search for “what is vision?”…
Define Your Avatar
There is something that we tell all of our clients and community, and it’s that when you market to everyone,…

Meetings Matter, How to Make them Better
What adjectives would you use to describe business meetings? Draining? Wasteful? Tiresome? Meetings are a common target of ridicule. Their uselessness is the…

Addressing the challenge of 80% turnover: Core Values
One significant challenge with building a business is people. You are bringing together people with different backgrounds, different ways of working,…
A simple tool to double the time you have available, prioritize
I am not a big fan of productivity hacks. Consider Orson Welles. At one point in his career he was…

Cost is Much Less Important than Opportunity
Shift to think opportunity, not cost. As old as the Romans, the expression “it takes money to make money” is part of…

Three questions to define success
On his deathbed, Sam Walton had some sort of realization. We can’t know the exact realization was because he is…

Twenty Questions to Help You Define Your Signature Program
I designed these questions to help you think through developing your signature program. Invariably when I start talking to people…

The four stages of delegation
In this video I summarize the four stages of delegation:

4 ways to Break Free from Gotcha Management For you and Your Employees
What is Gotcha management? Gotcha Management is a passive-aggressive style of micro-management. Gotcha, managers sit back and wait for others…
How to create a scalable business for an extraordinary life
I once worked at a “boutique” consulting business with a focus on work rather than creating a scalable business. The…

What happened to the Keynesian 15 hour work week?
In 1930, John Maynard Keynes predicted that technological change and productivity improvements would lead to a 15 hour workweek. He…

How to lay people off without losing your soul
Nothing is perfect. Not everything works out the way you planned. Assume that at some point, you will have to take…

Advantages of being a small business: you can change the game
Most small businesses are focused on growth. They should be, since at least in the start and grow phases, growth is…

The seven fundamentals to grow your business
There are a lot of business “hacks” out there. I am not a big fan of hacks. I prefer fundamentals. Hacks…

What is a human-centric business?
We are committed to building successful, healthy, human-centric businesses. And this is what we mean by that: The essence of…

What a business model is and why you care
There is a lot of business advice on how to make more money from your business by “hacking” one thing…

Stop Working So Hard
In the 1930s, the economist, John Maynard Keynes, predicted that technology would advance to such a degree that the workweek…

The Role of Niching in Clear Client Communication and Contracts
Summary In this episode of Start Grow Manage, co-hosts Jeff Loehr and Joe Rojas are joined by Trevor Thomas, VP…

From Tech Geek to Business Owner: The MSP Evolution
Summary In this episode, Jeff Loehr and Joe Rojas welcomed Matt Bullock from Prodatix, where they discussed the shifting landscape…

Channeling Success: Strategies for Effective Channel Sales
https://www.youtube.com/watch?v=p0KZd1eSuDg Summary In this episode, Jeff Loehr and Joe Rojas welcomed Kathryn Rose, the visionary behind ChannelWise. She emphasized the…

Mastering Sales: Building Trust and Navigating Objections
Summary In this episode, Jeff Loehr and Joe Rojas welcomed Jennifer Bleam of MSP Sales Revolution to discuss effective sales…

Future-Proofing MSPs: Exploring Cloud Services and SaaS Auditing
Summary In this episode, Jeff Loehr, Joe Rojas, and Gavin Garbutt emphasize the importance of MSPs aligning IT solutions with…

The Art of Letting Go Without Losing Control
Summary In this episode, Jeff Loehr, Joe Rojas, and Steve Salmon delve into the challenges many businesses face when expanding…

Transform Your MSP: Unleash Profit & Enjoy Life by niching down
Summary In this episode, Jeff Loehr, Tim Fitzpatrick, and Joe Rojas discuss the benefits of niching down, finding the marketing…

Leveraging AI for MSP Growth
Summary Chris Bintiff joins us to discuss the role of AI in the MSP business. Discover how new technologies can…

Hiring tech talent a guide to effective hiring
Summary In this podcast episode, Joe, Jeff, and Robert Goodman, a software developer-turned-president of Technical Interviewers, dive into a conversation…

The Need to Niche: How Focus Drives Success
Summary In this podcast episode, Joe, Jeff, and John Harden of Auvik dive into the sea of change in SaaS…

How to Love Printing Again
Summary In this podcast episode, Joe, Jeff, and Mitch Kranitz discuss Mitch’s journey from MSP to print vendor. He discusses…

How to Avoid Selling Your MSP for Only $14,000
Summary In this podcast episode, Joe, Jeff, and Hartland Ross discuss the importance of having an exit strategy and processes…

Uncover your network Weaknesses Before Hackers Do
Summary In this podcast episode, Joe, Jeff, and Lisa discuss the importance of penetration testing for identifying network weaknesses and…
Build your business around a user obsession (and other sage advice)
Summary In this podcast episode, Joe, Jeff and Antoine discuss JumpCloud, a platform that solves many problems for MSPs (Managed…

Your cybersecurity has holes, know where they are?
Summary In this episode of the Start Grow Manage Podcast, we sit down with Mac McKeon from MacGyver Technology to…

The one thing you are guaranteed to regret not doing and how to fix it
Summary On this episode of the Start Grow Manage Podcast, guest Damien Stevens discusses the importance of having the right…

Been There Done That: Mindset and the MSP
Joe Rojas: Hey Jeff! Jeff Loehr: Hey Joe! Joe Rojas: I’m really excited about our upcoming business partnerships and what…

From the Ground Up: The Keys to a Sustainable MSP with Guest Layne Frank
Jeff Loehr: Today we’re joined by Layne Frank to discuss sales and how he sells MSP services – a topic…

Smarter Marketing & Networking for MSPs: Building Bridges
Joe Rojas: Hello, everybody, and welcome to The Start Grow Manage podcast. My name is Joe. Jeff Loehr: I’m Jeff…

Finding the Right Fit: Assessing Capabilities and Values When Hiring
Joe Rojas: Welcome back to the Start grow manage Podcast, where we’ll be discussing the business issues that MSPs face…

Change Your Perspective: Rethinking Responsibilities In Your MSP
Joe Rojas: Hello there and welcome to the Start Grow Manage Podcast. I’m Joe. Jeff Loehr: And I’m Jeff. Joe…

Onboarding for MSPs: Crucial Steps for Client Success
Joe Rojas: Hey everyone, Joe and Jeff here from the Start, Grow Manage Podcast. We’re kicking off the year with…

The Agonizing, Agnostic MSP: Stop Generalizing, Start Focusing
The agnostic MSP is the provider who’s trying to do all the things for all the customers. Instead of focusing on a niche and an ideal customer, they’re saying yes to everything and everybody. Even worse – they think this is a strategic advantage for them. At Start Grow Manage, we think agnostic is where MSPs go to die. In today’s conversation Joe and Jeff are talking about how MSPs are sick and tired of being sick and tired, and how staying agnostic is just creating that hustle culture that’s slowly killing your business. We’re talking about why it’s critical that you focus your systems, processes and products for your ideal customer and why staying in the vague middle usually just means staying mediocre.

Better than a QBR: Rethinking your Strategic Business Review
If you’re an MSP conducting Quarterly Business Reviews (QBR) with your clients, congratulations. You’re doing more than many. The bad news is, your QBR is probably pretty weak from your customer’s point of view. Today we’re introducing you to our reframing of the QBR – the Strategic Business Review. In an SBR you’re better focused on your client’s business and needs so you can better connect your solutions to their problems. We’ll talk you through the structure – including why we spend 5 minutes max on stats and metrics – and deliver some coaching on how you can start implementing the SBR framework into your processes, creating more value and deeper connections with your clients.

Productize Your Service: How MSPs Can Get More Customers And Stop Wasting Time
Too many Managed Service Providers (MSPs) use a catch-all, do-it-all, anything-you-need sales model, using the idea of services they sell as an excuse not to think in terms of products. In today’s episode Joe and Jeff discuss the importance of defining products and processes that solve specific problems, rather than offering vague services that are too broadly understood to be valuable to anybody. By focusing on solving specific problems, you can demonstrate your expertise and value to potential clients, and build a successful and sustainable business that minimizes endless negotiation and helps customers understand why you are the answer to their problems.

How To Succeed In Business for MSPs: The Importance Of Narrowing Down Your Target Audience
Too often, businesses try to be everything to everyone and end up being nothing to no one. In this episode, we’re discussing how to succeed in business by narrowing down your target audience. We’ll share tips on identifying your ideal customer and creating specific services and offerings that will appeal to them. Let’s discuss how MSPs (Managed Service Providers) can especially use your niche to your advantage, why you must specialize to differentiate, and how being committed to your niche helps you create growth opportunities.

It’s the Entrepreneur, Not The Economy: Eliminating Excuses and Building Your Business
Hey, the economy sucks. That seems to be all anybody’s talking about. Today we’re talking about it differently – it’s the entrepreneur, not the economy. Blaming “the economy” can quickly become an excuse for stagnating ideas and conservative, even fearful decision-making. Let’s remember the essentials of building your business machine and running your factory smoothly. Customers are more diligent and paying closer attention these days – how will you respond? This is not the time for excuses – it’s the time for energy.

Hiring for Value vs Hiring For Skill: Don’t Make This Mistake!
Joe: Episode Six, they never said we would make it. Jeff: Who said that? Joe Rojas: No, no, it’s rhetorical….

Reality Check: You and Your Business Culture in Economic & Labor Uncertainty
Jeff Loehr: Let’s talk about canoes and whining entrepreneurs. Joe Rojas: I imagine this will lead us back to growing,…

Configuring Your Business Factory: Powered By Predictable Processes
Jeff Loehr Let’s talk a little bit about factories today. And Joe, honestly, you are the factory man. I’ve never seen…

The Mindset of You, The MSP owner: Your Role & Your Resistance
Joe Rojas Welcome to the second episode of the Start, Grow, Manage podcast. We’re here to talk about one of our…

Building Your Business Machine: Outsmarting The Hustle
The Definition of Hustle: Definition of Machine Read more about the machine here: Check out David Ricardo’s book here (if…

Issue #80 This should scare everybody
Ethical AI. Oh, that’s so last week. And the concern that our research suggests is prevalent in MSPs is real….

Issue #79 It’s the economy stupid
Lately, we’ve been interviewing MSPs to understand more about trends in the market. We’ve learned that the MSP industry is…

Issue #78 Avoid pricing disaster
Ever struggle with pricing? Well, you aren’t alone. Coca-Cola once tried to set its price based on the weather. It…

Issue #77 The first corporate AI victim
Remember that Chat GPT thing and the idea that maybe someday, perhaps, it could do things like threaten jobs and…

Issue #76 This weakness keeps you stuck
You have a serious business weakness. I am 100% sure that this is a fact. It will cause you to…

Issue #75 Here’s the right way to reinvent.
When operating a business it is easy to get dragged into the day-to-day and think the world will continue on…

Issue #74 How to get to $1 billion in four years
📢 Do you know the secrets of how to get to $1 billion in just four years? 💰💸
In our latest newsletter, We share the story of Dollar Shave Club, and how they challenged the traditional razor blade industry with a targeted marketing approach and a unique brand voice.

Issue #73 Yeah, I thought I knew how
What does it mean to be a beginner? We often think that being good at one thing means we are…

Issue #72 AI wants your marriage, not your job
So… maybe you’ve heard about Skynet, ChatGPT? We should probably talk about it. OpenAI released ChatGPT on November 30, and now…

Issue #71 Here’s how to keep your team engaged
It’s Valentine’s Day! So there is only one obvious thing to talk about: Building St. Paul’s Cathedral in London.Yeah, I…

Issue #70 When a burning house is a good thing
Have you heard? There is supposed to be a recession. Or maybe not. Who knows. It seemed that the recession…

Issue #69 Oh, that’s why it matters
Last week I mentioned the Hats Chart and the revelation we had that was so important. We’ve known for a…

Issue #68 Yay five Stars
Welcome to week one of the first horizon! Hopefully, the smoke has cleared from the rubber hitting the road, and…

Issue #67
Happy New Year! It was great planning with everyone in December: We were happy with our first session and are…

Issue #66: The Secret To Staying on Track (and getting results)Issue #66:
Can you believe that 2022 is almost over? Now is the best time to sit back, reflect on what you’ve accomplished,…

Issue #65 it’s a sad way to die
Death by PowerPoint. It’s real, it’s sad, and it’s completely avoidable. And if you break the death by PowerPoint-habit, there…

Issue #64 Cecile Rhodes’ secret price factory
Many entrepreneurs see opportunity around every corner. They could make a machine, but they hustle harder instead.Regardless of whether or…

Issue #63 – 9 out of 10 MSP owners don’t Do This
Communication is key to running a thriving business. Why? Because no matter how amazing your solution is, if your avatar isn’t kept…

Issue #62 How your brain holds you back
You can have the most amazing service or product. You can have the most efficient team working with you… However,…

Issue #61 Why Kurbewellen always fit
I, Carla, have been away for a while… But that’s what happens when you are wedding planning, aren’t a professional…

Issue #60 Is Your Business Profitable?
Is your business really profitable? Or are you ringing your sales bell without checking to see how profitable your sales…

Issue #59 The End? Or The Beginning…
In Back to Business, we talk about why taking time away from the business matters.
And wrap up with the Community Corner – have something to add? Let me know!

Issue #58 Boom
Welcome back! I hope you had a great holiday weekend with friends, grilled food, and firework smoke wafting through your…

Issue #57 How you are making buying hard
Is your offer as confusing as a shoe store? Why is it that buying black shoes, requires considering dozens (hundreds)…

Issue #56 How to upsell without being annoying
I confess. I don’t like upselling. I’ve always thought of it as nickel and diming. But then two things happened…

Issue #55 The Almost Tragic Story of Ugg
Ahh, the Aussies and ugly footwear. Gotta love ’em. Brian Smith is Australian. And he realized that the unsophisticated, unrefined, wear-them-because-they-are-comfortable-but-probably-not-out-in-public Ugg…

Issue #54 The 7 Deadly Sales Sins
I’d like to share some marketing lessons that I learned from an accountant. The company desperately chased clients and signed…

Issue #53 How to be the $1000 bargain meal
I went to the Olive Garden the other day. It was going through the sales wringer – every five minutes,…

Issue #52 Sad but True
When I was a teenager, I got coffee at a place called Java City. It was the happening cafe on…

Issue #51 Everything you need to know to start a business
Last time I talked about our collective education gap: most of us never learned how to start a business. This leads to…

Issue #50 Why you suck at building a business(and why that is a good thing)
My son applied to colleges this year. That meant writing the famous college application essay. We met with his guidance…

Issue #49 How to confidently sell anything
Have you ever heard the expression: they are so good at sales they could sell ice to Eskimos? It would…

Issue #48 Without this, failure is guaranteed
Last week we had a conversation in Irresistible Sales and Marketing that blew my mind because it revealed to me…

Issue #47 Is this sabotaging your first impression?
I once shared an office with a guy who spent thousands of dollars on a table. It was a beautiful…
Issue #46 Lions and tigers and price oh my
Happy New Year! In China anyway. This is the year of the Tiger, which, if Chinese astrology is to be believed,…

Issue #45 Turn Disaster Into Success
Last week I promised some thoughts on turning disaster into an advantage, and I will get to that in a…

Issue #44 This is How Value Works for You
Last week we defined value as the importance of the transformation you offer in the mind of the customer. The…

Issue #43 Wow, he is so right!
Ask 100 people what value means, and you will get 100 answers. And as long as you ask me, only…

Issue #42 A Cautionary Tale (Solved)
It started fine. With an idea and a product and a dedication to delivering exceptional results. I had an innovation…

Issue #41 Keep This One Promise
It is the New Year! It is a time of unrealistic expectations and unkept promises. Fitness classes will be packed this…

Issue #40 Above Average?
Are you an above-average driver? Yeah, something like 90% of people think they are above average. But they aren’t. Obviously. Because,…

Issue #39 Are you missing this opportunity?
Something new we’ve discovered is the euphoria that exists in execution friction. Or rather in solving execution friction, which begs…

Issue #38 Time Management Is For Suckers
The other day I looked into Joe’s eyes, and he looked back into mine, we held the gaze, and I…

Issue #37 Can I talk to you about my mistake?
Do you know how once or twice I may have mentioned the importance of understanding your prospect and using their…

Issue #36 Is this (am I) Insane?
I have been told that my Thanksgiving dinner process is crazy. But let me explain. I cook, and I like…

Issue #35 The 3 Things That Make Hiring an Assistant Work
Everything I learned about hiring an assistant I learned from my kids. Well, my wife, really. Our kids are teenagers….

Issue #34 You Won’t Believe What We Invested In
As you may know, I am a co-founder of the Westchester Angels investment group. I have learned a lot about…

Issue #33 What you can learn from Ford’s obsession
I have been busy building the content for the challenge coming up on November 9th. If you haven’t registered yet,…

Issue #32 Why Follow-Up Matters (Marital Bliss)
My wife is lucky. No, not because she is married to me, that is more of a consolation prize. She…

Issue #26 You can’t do it either
In 2009 a group of people were plopped down in the middle of the Sahara desert with no compass and…

Issue #27 Escape the Spin Cycle
Joe and I were at a networking meeting last week. We went around the “room” in true networking fashion, introducing…

Issue #28 Why Pickles Matter
Things were not going great for Ray Kroc. He traveled the country peddling the next new thing, like today’s affiliate…

Issue #29 You Are NOT a Snowflake
You are not a Snowflake They say that every snowflake is different and unique. (Ever wonder how “they” know that? Now that…

Issue #31 Here is the One Thing
Before I get into one thing, here are a couple of updates: Updates Did you miss our email marketing secrets…

Issue #30 But You ARE Unique
Last week I told you you weren’t a snowflake. Relax, you are unique It is just that differentiation is not…

Issue #25 Get This Right to Avoid Collapse
Next time you are worried about motivating your people, consider this: Building St. Paul’s Cathedral took 40 years.This meant teams…

Issue #24 Welcome to the Metaverse
Have you been visiting your local metaverse lately? Or have any remote idea what a metaverse is? Well, Zuckerberg does….

Issue #23 How to avoid being mind-numbingly boring (networking)
Imagine a room of about 30 people standing in a circle. Now imagine that I tell you it is…

Issue #22 You Callin’ Me Different?
We’re back! Hopefully, you are taking some time off this summer. It is amazing the creativity and energy that come…

Issue #21 Huge, gut-busting, and your signature program
The general store in Sierra City is a destination for weary hikers who stumble the mile and a half down…

Issue #20 Deep work and time off
Imagine Bill Gates in 1980. Microsoft was five years old, busy, on the precipice of amazing growth, and there was…

Issue #19 This is why they stand in line
I hope you had a good fourth of July! This weekend I went to a restaurant and learned a…

Issue #18 Why Business Owners Are (mostly) Lousy Leaders
As you go into the new quarter: are your priorities crystal clear to everyone on your team? Recently we went through…

Issue #6 Planning to Beat Overwhelm
Question(s) of the week: have you ever felt overwhelmed in your business? Do you wish you could get more done? How do you address this? Let…

Issue #5 Do More with Less
Question of the week: do you delegate effectively? When you delegate a task, does it reduce your workload? Imagine if…

Issue #4: Are Your meetings 5-Star Meetings?
Question of the week: How are your meetings? Do you love them? Yeah, neither do most people. Complaining about meetings…

Issue #3: Marketing, Why Nobody Cares
Question of the week: Is your marketing doing its job? Over and over again, we hear that marketing is a challenge,…

Issue #2 Avoid chicken salad debates
We are having a lot of vision conversations this week, so our question to you is: Is your business bogged down by chicken salad debates? …

Issue #1 Fixing 80% Turnover
Have you ever wondered where all the good people are or why it is so hard to hire staff? We had a…