The Trusted Training You Need
Live Learning
For MSPs, MSSPs, CSPs, & BSPs
3-Hours
Talking tech hides your value and makes selling your services painful. With this simple formula, you make sales easier, differentiate your business, and improve stickiness. You can master it in one afternoon; we’ll show you how and give you the templates.
Date:
April 15, 2025
Time:
1 PM EASTERN
Place:
Online and Villanova University PA
The Simple Truth About MSP Sales
Your clients don’t listen to you; they only care about price and don’t want to buy from you even if they pay someone else more for worse service. This happens when you talk tech, and if you keep talking tech you:
The solution is to talk about their business, their needs, and their bottom line – do this, and you become the high-priced MSP everyone wants to work with.
You’ve probably even heard it before: “Connect on business issues, not just technical solutions.”
But nobody ever explains HOW to have these conversations.
Join us to discover how.
How to Use SWOT Analysis to Increase Sales
(without feeling like an imposter).
You don’t need to become a business consultant or get an MBA to connect with clients on a business level.
In one half-day intensive workshop, you will master a powerful business communication framework that allows you to speak your client’s language and position yourself as a strategic partner, not just another vendor.
It’s a concrete path to differentiation in a crowded market: while other MSPs struggle to move beyond technical jargon, you’ll have a tool to stand out and connect on the business issues that truly matter to clients:
In short, you elevate your MSP in under 4 hours without the work of reinventing your business.
What past participants say about the program
What the Workshop Looks Like
Attend live online (or in person at Villanova University). We show you how the model works, give you examples, give you an opportunity to practice (with feedback) and answer all your questions.
This workshop unlocks tens of thousands of dollars in revenue and gives you the basis to double (or more) your price.
It’s the exact strategy William Kohl from F1IT used to double his business, adding $20,000 MRR while reducing his client load. George Ballane not only added $400,000 to BizTechPro’s bottom line, but he also identified a need and created a new (hands-off) business to solve it, which is now growing faster than his MSP.
We can’t guarantee that you will increase revenue with this model, but we can guarantee that growing is harder without it.
Walk Away With Tools You Can Use
This isn’t a theory workshop. You’ll walk away with tools that impress clients and prospects:
MSPs use this strategy to close thousands to millions of dollars in business.
You may be able to walk or click out of the workshop, and into a client meeting to sell $10,000-$20,000 on the same day (we cannot guarantee this will happen, but it’s possible!)
But we aren’t charging
$10,000
or $5,000
or EVEN $1,000
This workshop, templates, and tools is yours for only
$497
Space is limited so that we can ensure a personalized experience
so sign up now while you can.
you don’t want to miss it.

Like everything we do, this workshop is backed up by our Coffe Klatch guarantee.
If you don’t like it, let us know before the end of the workshop and we give you your money back. Plus, $10 to take a friend out to coffee.














