The Trusted Training You Need

Live Learning

For MSPs, MSSPs, CSPs, & BSPs

3-Hours

Talking tech hides your value and makes selling your services painful. With this simple formula, you make sales easier, differentiate your business, and improve stickiness. You can master it in one afternoon; we’ll show you how and give you the templates.

The Simple Truth About MSP Sales

Your clients don’t listen to you; they only care about price and don’t want to buy from you even if they pay someone else more for worse service. This happens when you talk tech, and if you keep talking tech you:

  • Sound exactly like your competitors
  • Get trapped in price-based decisions
  • Miss opportunities to demonstrate real value
  • Struggle to retain clients who don’t see your strategic impact
  • Blend in with every other MSP instead of standing out

The solution is to talk about their business, their needs, and their bottom line – do this, and you become the high-priced MSP everyone wants to work with.

You’ve probably even heard it before: “Connect on business issues, not just technical solutions.”

But nobody ever explains HOW to have these conversations.

Join us to discover how.

  • Brought to you by Start Grow Manage and
    Special Guest Speaker Adam Walter from Humanize IT

    When Adam talked at our Training Day about how he used SWOT analysis to predictably and repeatedly grow MSPs – everyone listened, and everyone wanted more. So we’ve somehow convinced him to join us again. Adam will share how he discovered and implemented this conversation technique to add millions of dollars to multiple MSPs.

How to Use SWOT Analysis to Increase Sales
(without feeling like an imposter).

You don’t need to become a business consultant or get an MBA to connect with clients on a business level.

In one half-day intensive workshop, you will master a powerful business communication framework that allows you to speak your client’s language and position yourself as a strategic partner, not just another vendor.

It’s a concrete path to differentiation in a crowded market: while other MSPs struggle to move beyond technical jargon, you’ll have a tool to stand out and connect on the business issues that truly matter to clients:

  • Transform client meetings from dreaded IT discussions into strategic sessions business leaders actually look forward to
  • Translate technical solutions into business outcomes clients actually care about
  • Connect with decision-makers on their terms—not yours
  • Command higher rates by demonstrating strategic value
  • Differentiate yourself from competitors who are still stuck in tech-talk
  • Elevate your conversations to the C-suite level with confidence

In short, you elevate your MSP in under 4 hours without the work of reinventing your business.

What past participants say about the program

What the Workshop Looks Like

Attend live online (or in person at Villanova University). We show you how the model works, give you examples, give you an opportunity to practice (with feedback) and answer all your questions.

  • Module 1Tool Mastery
    We’ll start by breaking down the SWOT framework specifically for MSP contexts with relatable real-world examples
  • Module 2Question Techniques
    We give you the questions “cheat sheet” that covers exactly what follow-up questions to ask to transition naturally from business challenges to your technical solutions
  • Module 3 – Hands-On Practice
    Break into groups and actively practice these techniques with fellow MSPs and receive immediate feedback
  • Module 4 – Interactive Q&A
    Bring your specific client scenarios and get customized advice on how to apply the SWOT framework to your unique situations
  • Module 5 – Projects and Service Development
    Use the insights you gather to sell projects and improve your MSP offering in ways your competitors haven’t thought of.

This workshop unlocks tens of thousands of dollars in revenue and gives you the basis to double (or more) your price.

It’s the exact strategy William Kohl from F1IT used to double his business, adding $20,000 MRR while reducing his client load. George Ballane not only added $400,000 to BizTechPro’s bottom line, but he also identified a need and created a new (hands-off) business to solve it, which is now growing faster than his MSP.

We can’t guarantee that you will increase revenue with this model, but we can guarantee that growing is harder without it.

  • Proven SWOT Analysis Framework – Customized specifically for MSP client conversations
  • Ready-to-Use Templates – Implement what you learn immediately
  • Practical Communication Tactics – That convert technical features into business benefits
  • Strategic Questioning Techniques – To uncover clients’ true business needs
  • Executive-Level Discussion Skills – So you can confidently engage with CEOs and other C-suite leaders
  • Confidence – To move beyond technical discussions and position yourself as a trusted advisor

MSPs use this strategy to close thousands to millions of dollars in business.

You may be able to walk or click out of the workshop, and into a client meeting to sell $10,000-$20,000 on the same day (we cannot guarantee this will happen, but it’s possible!)

But we aren’t charging

$10,000

or $5,000

or EVEN $1,000

This workshop, templates, and tools is yours for only

$497

Space is limited so that we can ensure a personalized experience
so sign up now while you can.

you don’t want to miss it.

  • SGM Family, Wanted to follow up and reiterate and celebrate another amazing event put on by the SGM Team. We look forward to working with you in so many ways.
    George Ballane
    BiztechPro
  • Start Grow Manage has helped me build a team I can rely on to help me grow the business… they’ve helped us grow and have years of expertise… without them, I can’t imagine where I’d be.
    Will Kohl
    F1IT
  • Absolutely highly recommended, people! I’m doing this course now, enjoying every moment and getting business results without even finishing it!
    Neco Turkienicz
    Video Lion

Like everything we do, this workshop is backed up by our Coffe Klatch guarantee.
If you don’t like it, let us know before the end of the workshop and we give you your money back. Plus, $10 to take a friend out to coffee.