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What Is the Value Journey and Why You Care

The Customer Value Journey is key to marketing that works for you and grows your business rather than wastes your time.

Part two is the introduciton to the framework

There are three key pieces to the framework: A Documented Journey, Tools and Tactics, and a Scorecard. Each of these is essential to making the value journey a predictable process.

Part Three

Part 4

Part 5

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