Believe it or not, email marketing is not dead. Email marketing is a tool that smart marketers use since it has the potential to have a high ROI (return on investment). This is to say, if you have a marketing campaign that is ignoring email, you’re missing out on a lot of sales.
Email has been so ingrained in our daily routine that we check it without even realizing it. In 2020, an average of 293.6 billion emails are sent every day and the average ROI for a dollar spent on email marketing is $42.
This is why it’s so critical that other businesses start incorporating email marketing into their marketing campaigns. Emails are an untapped source for sales revenue since people when the content delivered is relevant to them, will read your emails.