Issue #51 Everything you need to know to start a business
Last time I talked about our collective education gap: most of us never learned how to start a business. This leads to…
Issue #50 Why you suck at building a business(and why that is a good thing)
My son applied to colleges this year. That meant writing the famous college application essay. We met with his guidance…
Issue #49 How to confidently sell anything
Have you ever heard the expression: they are so good at sales they could sell ice to Eskimos? It would…
Issue #48 Without this, failure is guaranteed
Last week we had a conversation in Irresistible Sales and Marketing that blew my mind because it revealed to me…
Issue #47 Is this sabotaging your first impression?
I once shared an office with a guy who spent thousands of dollars on a table. It was a beautiful…
Issue #46 Lions and tigers and price oh my
Happy New Year! In China anyway. This is the year of the Tiger, which, if Chinese astrology is to be believed,…
Issue #44 This is How Value Works for You
Last week we defined value as the importance of the transformation you offer in the mind of the customer. The…
Issue #43 Wow, he is so right!
Ask 100 people what value means, and you will get 100 answers. And as long as you ask me, only…
Issue #42 A Cautionary Tale (Solved)
It started fine. With an idea and a product and a dedication to delivering exceptional results. I had an innovation…
Issue #41 Keep This One Promise
It is the New Year! It is a time of unrealistic expectations and unkept promises. Fitness classes will be packed this…