Believe it or not, email marketing is not dead. Email marketing is a tool that smart marketers use since it has the potential to have a high ROI (return on investment). This is to say, if you have a marketing campaign that is ignoring email, you’re missing out on a lot of sales.

Email has been so ingrained in our daily routine that we check it without even realizing it. In 2020, an average of 293.6 billion emails are sent every day and the average ROI for a dollar spent on email marketing is $42.

This is why it’s so critical that other businesses start incorporating email marketing into their marketing campaigns. Emails are an untapped source of sales revenue. As long as the content is relevant to them, people will read your emails.

3 Types of Emails

5 Types of Email Campaigns

Email Best Practices

Email Metrics

Bottom line: email isn’t the flashy new thing—and that’s exactly why it works. While everyone else is chasing the next platform, email keeps quietly doing what it’s always done: driving attention, trust, and sales. If you take the lessons from the videos above and actually apply them—relevant content, consistency, and respect for the reader—you don’t just get opens and clicks. You get a channel you own, a relationship you control, and ROI that most marketing tactics can’t touch. Ignore email, and you’re gambling. Use it well, and you’re building predictable revenue.