From Working In The Business to Working On It: A Growth Story
The Starting Point
When Tynika Bostick and her team at Icon Business Group first connected with Start, Grow, Manage, they were a sub-million-dollar company with potential but lacked clear direction for sustainable growth. Like many business owners, they were caught in the common trap of working “in” the business rather than “on” it – handling day-to-day operations instead of focusing on strategic growth.
While they had business acumen, they needed guidance to channel their efforts effectively and create systems for significant expansion. Their team was smaller, their approach was less structured, and they hadn’t yet found the path to dramatic revenue growth.
The Transformation Journey
Working with Start, Grow, Manage fundamentally changed how Icon Business Group approached their business. The partnership provided:
Increased Accountability: SGM implemented structures that made the team more responsible for driving results and tracking progress
Strategic Focus: Instead of scattered efforts, they developed a laser focus on growth initiatives that would move the needle
Business Reinvention: The team learned to reinvent themselves and their approach to meet market demands
Shifting Perspective: Perhaps most importantly, they learned to work “on” the business instead of getting caught in the daily operational grind
The Remarkable Results
The impact of this transformation has been nothing short of extraordinary:
Icon Business Group has grown their revenue 3-4 times from their sub-million starting point
Their team has expanded significantly, growing at a similar rate as their revenue
They’ve developed clarity about their path forward and approach their business differently
As Tynika puts it: “Not saying that we didn’t have a business mind or we wasn’t business-minded, but we just know the path that we should go.”
Should You Work With SGM?
Tynika’s advice to others considering Start, Grow, Manage is refreshingly straightforward: “Take the leap.”
She points to several benefits:
Significant growth potential
Valuable learning opportunities
Practical implementation strategies
Revenue increases
Connection with great people
For business owners looking to transition from working “in” their business to working “on” it, the path forward might begin with the same advice: take the leap.
Ready to take the next step?
Book a demo to learn more about how our program works and get insights that will transform your business today.
