Finding Unexpected Value: A Community-Driven Approach to Business Growth
When Dean Vassallo and his team at MacTech first engaged with Start, Grow, Manage (SGM), they expected expert guidance from industry veterans. What they didn’t anticipate was the transformative power of community that would reshape their business approach.
The Unexpected Benefit
“We found a tremendous amount of benefit in being able to work with experts like Heather, Joe, and Jeff,” Dean explains, “but we’ve also found something that we didn’t necessarily expect, which was a lot of value in the community.”
This community aspect — connecting with other MSPs facing similar challenges and learning from their approaches — has proven to be a powerful catalyst for growth. The peer-to-peer learning environment complements the expert guidance, creating a multi-dimensional support system.
A Revitalized Perspective
The impact on MacTech has been profound. “It’s completely re-energized us,” Dean shares. “That’s forced us to kind of reset and think about things at a very fundamental level.”
This fundamental reset hasn’t just changed processes or strategies — it’s transformed the entire team dynamic:
“It’s built a lot of enthusiasm on our leadership team and we’re really just kind of embracing the process and leaning into it.”
Starting Small, Seeing Big Results
For those considering whether SGM is right for them, Dean’s advice is refreshingly straightforward:
“What would I say to someone who is considering working with Start Grow Manage is do it. Just do it. Like definitely give it a shot. Start with something simple.”
MacTech began with SGM’s Accelerator program, which Dean describes as “a really impactful and illuminating experience.” This initial engagement led to an ongoing partnership that continues to drive growth and innovation within their business.
The key takeaway from Dean’s experience? Sometimes the most valuable business transformations come not just from expert guidance, but from the community of peers walking alongside you on the journey.
