Define Your Avatar/ICP

There is something that we tell all of our clients and our community: "When you market to everyone, you are marketing to nobody." So even if your solution can help anybody, it’s critical that you niche down who you market towards so that your business can grow.

Watch as Joe and Jeff from the Start Grow Manage team discuss the importance of ‘defining your character’, or more simply known as identifying who you are marketing towards (Avatar or Ideal Client Profile, "ICP"), and the steps that you should take to further understand the reason why that individual chooses to purchase your solution.

Other useful resources

Your map to an ideal client – great blog post by Laurel Carpenter