Issue #31 Here is the One Thing

Table of Contents
    The One Thing Your Business Needs
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    You can’t do without this.
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    How to start, grow and manage a business that lets you break free from the grind.

    (Was this issue forwarded to you? Sign up here to get The Report on Tuesday.)

    Issue #31 Here is the one thing
    October 19, 2021

    Before I get into the one thing, here are a couple of updates:

    • How to Avoid Becoming a Cyber Horror Story. A few years ago, while I was leading a workshop, someone broke into my company email and started spamming the world (including my clients). It was a disaster, dare I say a horror story? Join Thriver Carlos Diaz from Vulcan Business Solutions at the Queen’s Chamber tomorrow at 11 AM to learn how to avoid your horror story Register here.

    • Did you miss our email marketing secrets webinar? As disappointed as I am, we’ve got your back; get the content here. And, our follow-up email templates are here. Our course takes you through building the email machine and includes 36+ campaigns to make your life easier. Find it here.

    So, let’s think about this logically.

    When you start a business, you have a great idea. You reach out to some contacts, and they hire you to do the thing that you do.

    You are in business, yippee!

    But then what happens: you have to do the thing you do. So what are you not doing? Finding more people to buy the thing you do. So once you are done doing, you have to start selling again.

    But this time to people you don’t know as well. So it takes longer.

    And, alas, the entrepreneurial spin cycle has begun.

    So what is the one thing you need? Well, there are a bunch of things you need:

    • A product.
    • An avatar.
    • A process.
    • A strategy.
    • Your compass.
    • A way to bill.
    • A vacation.

    But there are only so many hours in a day. There is only so much you can do. And, worse (or not worse depending on how you look at it), you don’t know everything. In fact, the amount of stuff you don’t even know that you don’t know dwarfs the stuff you know.

    (I’ll pause here to let you unpack that for a second…)



    (Okay, we’re back).

    When you try to look at your work and figure out what is good or bad, right or wrong, engaging or blah, you can’t do it. It is like reading a label on the outside of the bottle from inside the bottle.

    So what is the one thing your business can’t do without?

    Help. Other people. A team.

    Is this a bit self-serving? Darn toot’n, ’cause we want to be your team or help you build one. But this fundamental truth is also why we built Start Grow Manage.

    But even if you don’t work with us you need a team: your spouse, kids, friends, vendors, customers, the mailman can all be a part of your team.

    Well, actually, even if you do work with us, they will be a part of your team; your team will just get better results.

    Remember: we all need a team.

    If you haven’t come to 2 free Thrivers meetings yet, why not join us? Just respond to this email, and we will set you up. Learn more here.


    Do you have a CRM in place? Do you know what you need from a CRM?

    Don’t miss our webinar on the topic, next Tuesday, October 26th at 1 PM Eastern – sign up here.

    We will answer age-old questions like:
    • What does CRM stand for?
    • Why is Outlook not a CRM?
    • What do I need from a CRM?
    • What is the meaning of life?*

    Seriously, you won’t want to miss it.
    (Wondering what else is coming up? Well, we have a shiny new events calendar for that, which you can find here.)

    *we probably won’t have time for the meaning of life. So we will just stick to CRM.

    How to lead a team

    If you are going to work with a team, you will have to step into a leadership role. Running a business requires leaders and managers. Leadership forces us to be uncomfortable, to always deal with the unknown, to take chances. But you can’t manage a team that includes your spouse and your mailman, you must lead.

    There are five key roles that leaders provide:
    • Create the context.
    • Align the team.
    • Empower management.
    • Assess performance and make adjustments.
    • Motivate.

    Want to learn more? Check out this post here (and feel free to mock the production quality of the video… sigh.)

    From Around the Web

    Remember Blockbuster? On this day in 1985, the first Blockbuster opened in Dallas, Texas, with around 8,000 tapes. The company grew quickly until it went bankrupt in 2010, leaving one last hold out in Bend, Oregon. At the time, there were many video rental stores. What made Blockbuster different? They created a machine. What led to their demise? Netflix created a better one.

    How to not procrastinate: We at Start Grow Manage tend to push against the breathless need for more work; spinning faster is still spinning. But sometimes, procrastination can get the better of us. We came across this article from a self-described “master procrastinator” who explains his five steps to beat procrastination – it is a good read.

    “I quit,” said ~4.3m Americans
    in August, the most in a month in the 20 years the government has been keeping track. We think people are just tired of working for people who don’t give a damn about the people who work for them.

    What did you think of this week’s report?
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