Cold calling is dead – what’s the best way to find clients and grow a business?
I talked to Edward Jones about becoming a financial advisor at one point in my career. We talked about their…
How defining your niche positioning helps you grow to new niches – The had-sod-u-sos-has rule
Defining a niche is critical to building a business. You absolutely positively cannot market your business without defining your avatar….
Should I use paid ads or organic social media (and traffic).
The question around paid versus organic comes up a lot in terms of paid versus organic social media and paid…
Why is my website getting so much traffic but no sales.
Website traffic may feel like a problem solved. Google analytics go in the right direction, people are finding you in…
What to Look for in a CRM
You have to follow up with people at least 5 times before they will remember your name. Before they buy…
What Is the Value Journey and Why You Care
The Customer Value Journey is key to marketing that works for you and grows your business rather than wastes your…
The Secrets to Email Marketing that Works
Believe it or not, email marketing is not dead. Email marketing is a tool that smart marketers use since it…
What type of webpage do I need, when?
In the world of marketing, a website exists to interact with prospects. The website should educate, engage and help your…
7 Steps to Attract Customers to Your Business
All MSP owners at some point face the challenge of attracting new customers. So here are seven steps to get you started. 1. Define your perfect customer. When you define your perfect customer (what we call your character or your avatar) you can start marketing to and engaging with them.