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Attract and Convert

Why a service is actually a product (or at least why it should be)

Why a service is actually a product (or at least why it should be)

The core of building a business machine is doing the same thing repeatedly. You are a person, you get good…

What Is an Irresistible Value Statement?

What Is an Irresistible Value Statement?

First off, let’s talk about what an irresistible value statement isn’t: It’s not a tagline or a slogan, like “the…

What Is A Unique Selling Proposition?

What Is A Unique Selling Proposition?

If you’re like most MSP owners, you’ve heard of USP (Unique Selling Proposition) but aren’t sure what it is. The…

How Prescriptive Selling Explodes Purchase Ease 86%   

How Prescriptive Selling Explodes Purchase Ease 86%   

We recently worked with a doctor. She helps patients with testosterone deficiency and has new, innovative techniques. Her approach makes…

The 1 Important Truth That Will Elevate Your Business Marketing Strategy

The 1 Important Truth That Will Elevate Your Business Marketing Strategy

Have you ever wondered when to market to a broad audience versus when you should market to a narrow or…

7 Ways to Get Digital Marketing Right

7 Ways to Get Digital Marketing Right

Marketing is an investment that drives sales and increases revenue. Or it should be. It often becomes an expense, and…

What words come to your mind when you think of sales?

Cold calling is dead – what’s the best way to find clients and grow a business?

Cold calling is dead – what’s the best way to find clients and grow a business?

I talked to Edward Jones about becoming a financial advisor at one point in my career. We talked about their…

How defining your niche positioning helps you grow to new niches – The had-sod-u-sos-has rule

How defining your niche positioning helps you grow to new niches – The had-sod-u-sos-has rule

Defining a niche is critical to building a business. You absolutely positively cannot market your business without defining your avatar….

Should I use paid ads or organic social media (and traffic).

Should I use paid ads or organic social media (and traffic).

The question around paid versus organic comes up a lot in terms of paid versus organic social media and paid…

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