Why a service is actually a product (or at least why it should be)
The core of building a business machine is doing the same thing repeatedly. You are a person, you get good…
What Is an Irresistible Value Statement?
First off, let’s talk about what an irresistible value statement isn’t: It’s not a tagline or a slogan, like “the…
What Is A Unique Selling Proposition?
If you’re like most entrepreneurs, you’ve heard of USP (Unique Selling Proposition) but aren’t sure what it is. The USP…
How Prescriptive Selling Explodes Purchase Ease 86%
We recently worked with a doctor. She helps patients with testosterone deficiency and has new, innovative techniques. Her approach makes…
The 1 Important Truth That Will Elevate Your Business Marketing Strategy
Have you ever wondered when to market to a broad audience versus when you should market to a narrow or…
7 Ways to Get Digital Marketing Right
Marketing is an investment that drives sales and increases revenue. Or it should be. It often becomes an expense, and…
Cold calling is dead – what’s the best way to find clients and grow a business?
I talked to Edward Jones about becoming a financial advisor at one point in my career. We talked about their…
How defining your niche positioning helps you grow to new niches – The had-sod-u-sos-has rule
Defining a niche is critical to building a business. You absolutely positively cannot market your business without defining your avatar….
Should I use paid ads or organic social media (and traffic).
The question around paid versus organic comes up a lot in terms of paid versus organic social media and paid…