Issue #53 How to be the $1000 bargain meal
I went to the Olive Garden the other day. It was going through the sales wringer – every five minutes,…
Issue #52 Sad but True
When I was a teenager, I got coffee at a place called Java City. It was the happening cafe on…
Issue #51 Everything you need to know to start a business
Last time I talked about our collective education gap: most of us never learned how to start a business. This leads to…
Issue #50 Why you suck at building a business(and why that is a good thing)
My son applied to colleges this year. That meant writing the famous college application essay. We met with his guidance…
Issue #49 How to confidently sell anything
Have you ever heard the expression: they are so good at sales they could sell ice to Eskimos? It would…
Issue #48 Without this, failure is guaranteed
Last week we had a conversation in Irresistible Sales and Marketing that blew my mind because it revealed to me…
Issue #47 Is this sabotaging your first impression?
I once shared an office with a guy who spent thousands of dollars on a table. It was a beautiful…
Issue #46 Lions and tigers and price oh my
Happy New Year! In China anyway. This is the year of the Tiger, which, if Chinese astrology is to be believed,…
Issue #45 Turn Disaster Into Success
Last week I promised some thoughts on turning disaster into an advantage, and I will get to that in a…
Issue #44 This is How Value Works for You
Last week we defined value as the importance of the transformation you offer in the mind of the customer. The…