Issue #45 Turn Disaster Into Success
Last week I promised some thoughts on turning disaster into an advantage, and I will get to that in a…
Issue #44 This is How Value Works for You
Last week we defined value as the importance of the transformation you offer in the mind of the customer. The…
Issue #43 Wow, he is so right!
Ask 100 people what value means, and you will get 100 answers. And as long as you ask me, only…
Issue #42 A Cautionary Tale (Solved)
It started fine. With an idea and a product and a dedication to delivering exceptional results. I had an innovation…
Issue #41 Keep This One Promise
It is the New Year! It is a time of unrealistic expectations and unkept promises. Fitness classes will be packed this…
Issue #40 Above Average?
Are you an above-average driver? Yeah, something like 90% of people think they are above average. But they aren’t. Obviously. Because,…
Issue #39 Are you missing this opportunity?
Something new we’ve discovered is the euphoria that exists in execution friction. Or rather in solving execution friction, which begs…
Issue #38 Time Management Is For Suckers
The other day I looked into Joe’s eyes, and he looked back into mine, we held the gaze, and I…
Issue #37 Can I talk to you about my mistake?
Do you know how once or twice I may have mentioned the importance of understanding your prospect and using their…
Issue #36 Is this (am I) Insane?
I have been told that my Thanksgiving dinner process is crazy. But let me explain. I cook, and I like…