Issue #55 The Almost Tragic Story of Ugg

Issue #55 The Almost Tragic Story of Ugg

Ahh, the Aussies and ugly footwear. Gotta love ’em. Brian Smith is Australian. And he realized that the unsophisticated, unrefined, wear-them-because-they-are-comfortable-but-probably-not-out-in-public Ugg…

Issue #54 The 7 Deadly Sales Sins

Issue #54 The 7 Deadly Sales Sins

I’d like to share some marketing lessons that I learned from an accountant.   The company desperately chased clients and signed…

Issue #52 Sad but True

Issue #52 Sad but True

When I was a teenager, I got coffee at a place called Java City. It was the happening cafe on…