How defining your niche positioning helps you grow to new niches – The had-sod-u-sos-has rule
Defining a niche is critical to building a business. You absolutely positively cannot market your business without defining your avatar….
Should I use paid ads or organic social media (and traffic).
The question around paid versus organic comes up a lot in terms of paid versus organic social media and paid…
Why is my website getting so much traffic but no sales.
Website traffic may feel like a problem solved. Google analytics go in the right direction, people are finding you in…
How to hire a virtual assistant
In this post, I talk about how to hire a virtual assistant (how to hire a va) to get unstuck…
Lessons from holding a hybrid live-Zoom meeting
Yeah, it’s happening. Just when you thought you had Zoom mastered, the world throws a whole new wrench into the…
What to Look for in a CRM
You have to follow up with people at least 5 times before they will remember your name. Before they buy…
How to Use Technology to Scale Your Business (Not Make More Work)
I have never had to deal with title searches, but I understand from everyone involved that it can be a…
The one change everyone needed – a question of perception
The one change everyone needed – a question of perception I had an interesting evening a while back with Marshal…
What Is the Value Journey and Why You Care
The Customer Value Journey is key to marketing that works for you and grows your business rather than wastes your…