Too often, businesses try to be everything to everyone and end up being nothing to no one. In this episode, we’re discussing how to succeed in business by narrowing down your target audience. We’ll share tips on identifying your ideal customer and creating specific services and offerings that will appeal to them. Let’s discuss how MSPs (Managed Service Providers) can especially use your niche to your advantage, why you must specialize to differentiate, and how being committed to your niche helps you create growth opportunities.

Hey, the economy sucks. That seems to be all anybody’s talking about. Today we’re talking about it differently – it’s the entrepreneur, not the economy. Blaming “the economy” can quickly become an excuse for stagnating ideas and conservative, even fearful decision-making. Let’s remember the essentials of building your business machine and running your factory smoothly. Customers are more diligent and paying closer attention these days – how will you respond? This is not the time for excuses – it’s the time for energy.

Joe: Episode Six, they never said we would make it. Jeff: Who said that? Joe Rojas: No, no, it’s rhetorical….

Jeff Loehr: Let’s talk about canoes and whining entrepreneurs.  Joe Rojas: I imagine this will lead us back to growing,…